ADDIE SHEVLIN

Branding/Identity

Website UX and Design

ADDIE SHEVLIN is a well known, prolific  Abstract Expressionist painter represented by Hang Gallery in San Francisco.

From the moment I saw her studio wall, I knew that would be the full screen background image we would use on her homepage. The bigger, the better.

Our Process

Because her work is non-representational, it is not easily categorized. For the first website design I created for Addie Shevlin a few years ago, paintings were divided into image galleries based on the year they were completed. While taking inventory for an updated site, we realized much of that work had been sold.

 

Working collaboratively, we decided  that two galleries of images  on a single page would best represent available paintings. The artist arranged images according to subtle color variations and I placed them in two slide shows displayed on the same page.

Site Map

This created a leaner and more succinct portfolio site to showcase the artist's trajectory of work.

 

© Copyright 2017 Teresa Cunniff Design. All rights reserved.